云南快乐十分开奖结果查询



物业管理行业协会

今天是:
谢建军:谈服务营销是物业管理企业发展的催化剂
作者:   来源:   日期:2015-07-02

编者按:在国家大力鼓励发展物业等服务业的背景下,企业迈开步子搞发展,服务营销更是在其发展中起到了重要的作用。本文作者以服务营销为主线,系统阐述了服务营销以诚信经营为基础,以挑战高端和锁定范围为前提的特点,论证了服务营销可以从优质的服务产品、服务产品化销售、服务营销程序等方面入手催化物业管理企业发展。本报现选取原文第二部分,以期与大家分享交流。

云南快乐十分开奖结果查询ZHONGGUOFUWUYESHICHANGDEZHIHOUYULUOHOU,WOMENBUYINGGANDAOBEIGUAN,YINWEIZAOWANYOUYITIAN,YEYAOXIANGXIOU、BEIMEIFADADIQUYIYANG,70%YISHANGDELAODONGLISHOUGUYUFUWUYE,ZHIZAOYEDEYUANGONGYEJIANGYOU70%ZUOYOUCONGSHIGEZHONGYINXINGDEFUWUGONGZUO。WOMENGANDAOWUXIANQIJI!——JIACHANGRONG《FUWUYINGXIAOZHAN》

一、诚信经营

FUWUYINGXIAO,CHENGXINJINGYINGMEIYIGEXIANGMUSHIJICHU。JIEHEKAIYUANCHANPINZUNGUI、QINQING、KUAIJIE、KEXINDEDINGWEI。YISHISHELIYANGBANBIAOGANXIANGMU,YANGEDUIZHAOCHANPINBIAOZHUNHUA、JINGXIHUAZUOYE,ZAIGEGEZHUZHAI、BANGONGDENGWUYELINGYUHEGEGEYEWUFUGAIDIQUSHELIYANGBANQU,ZAIZHANSHIGONGSISHENGCHANNENGLIDETONGSHI,JIYEZHUYIGEGANXINGDERENSHIHEBIYAODECHENGNUO。ERSHIWANSHANTIGONGYOUZHIFUWUDEBAOZHANGJIZHI,XUNZHAOBINGPEIYURENCAI,LUOSHIJILIHEJIANDUJIANCHAJIZHI,JIFAMEIWEIYUANGONGDEZHUDONGNENGDONGXING,SHIXIANMANYIDEYUANGONGTIGONGMANYIDEFUWU。SANSHIWANCHENGGONGKAIGONGZUOYUEBAOHEYANGGUANGCAIWU,DUIBIAOGANXIANGMUGONGKAIFUWUNEIRONG、FUWUJUCUOHEFUWUBIAOZHUN,GEXIANGSHOUFEIMINGMABIAOJIA,CHONGFENBAOZHANGYEZHULIYIDEQIANTIXIAQIANDINGHETONG,SHEZHIZHUIZETIAOKUAN,YANGEANZHAOHETONGYUEDINGBIAOZHUNLVXING,TIXIANCHENGXIN,YINGDELEYEZHUDELIANGHAOKOUBEIHEXINREN。CHENGXINJINGYINGCHENGWEIHANGSHIYEWUTUOZHANDEYOULIJICHU。

二、设立服务营销战场

云南快乐十分开奖结果查询TIAOZHANGAODUANHESUODINGFANWEISHIKAIYUANWUYEFUWUYINGXIAODEQIANTI。SHOUXIAN,GENJUZHUANYEFENLEI,MINGQUEKAIYUANWUYEYAOFAZHANDUOZHONGLEIXINGDEWUYEFUWUFANWEI,BAOKUOGELEIGAODUANZHUZHAIHEFEIZHUZHAIDEMEIXIANGFAZHANZHIBIAO;QICIGENJUDIQUFENLEI,MINGQUEYAOKUODASHICHANGQUYUFANWEI,LUOSHIFAZHANGUIHUA,YIZHUYAOJINGJIFADACHENGSHIWEIMUBIAOZHANCHANG;TONGSHIZHONGYAODESHIJIANGWUYEGUANLIDECHANPINDINGWEIYUZHONGGAODUAN,MUQIANKAIYUANWUYEDEFUWUFEIDANFANGSHOUFEIBIAOZHUNYIJINGCHAOGUO2.50YUAN,JIAO08NIANBUDAO1.50YUANYOULEDAFUDUTIGAO,XIANSHILEXIANGMUDINGWEIDEYOUSHI;LINGWAIZAIFEIWUYEGUANLIDEDUOXIANGJINGYINGZHUBUYUNZUOZHONG,JIANGDICHANZIXUN、YUANLINJINGGUANGONGCHENG、LOUYUZHINENGGONGCHENG、ZHONGJIEJIAZHENGHESHEQUSHANGWUDENGYINSHANGGUIFAN,BAOZHENGDUOXIANGJINGYINGYEWUDEZHENGZHENGRISHANG。ZHEILI,YOUQIZHONGYAODESHIXUYAODADANCANYUXINWUYELEIXINGDEZHAOTOUBIAO,JISHENXINWUYELEIXINGFUWUCHANPINDEJINGZHENG。TIAOZHANWUYEFUWUXINLEIXINGDEGAODUHENANDUSHIQIANGZHANZHIGAODIANDESHOUDUAN,YESHIZHENGQUSHENGLIDELINGXIANZUOFA,GENGNENGPEIYANGZHUANYEJISHULILIANGHEXUEXIJILEIFENGFUDEJINGYAN。SHISHISHANG,KAIYUANWUYEZAI2005NIANCHENGGONGSHIXIANLESHANGHAIHEHANGZHOUSHANGYEWUYEFUWUDETIGONG,09NIANCHENGGONGSHIXIANLEHUZHOUKEJIYUANQUWUYEFUWUDETIGONG,10NIANSHIXIANLEZHENGFUBANGONGLOUHEYINXINGBANGONGYINGYECHANGSUOWUYEFUWUDETIGONG,SHIWOMENXINXINBEIZENG,YECHONGFENSHUOMINGLEWOMENJUYOUZHANLINGXINDEWUYEFUWULINGDIDENENGLI。

三、精心设计每一个项目的服务产品

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四、服务产品化销售

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五、服务贯穿营销程序的作用

QIYEYINGXIAOBIXUYOUCHENGXUDEKAIZHAN,ERFUWUYINGXIAOCHENGXUXUYAOHANYOUJIAOGAODEFUWUHANJINLIANG。KAIYUANWUYEZAIYINGXIAOCHENGXUSHANGZHUZHONGFUWU。YISHIQIYETUIGUANGMEIJIEYIFUWUANLIWEIZHU,ZAIQIYEWANGZHAN,YEZHUYUEBAOYUEKANZHONG,DUOYIYIGEGEGANRENDEANLIWEIZHUYAONEIRONG;ERSHIDUIMUBIAOCHENGSHISHICHANGDIAOYANYIFUWUZHILIANGXUQIUWEIZHU,ZAISHOUJI、SHUJUFENXIZHONG,MUBIAOCHENGSHIGENJUDIAOYANDEJINGJISHUIPING、CHENGSHIFAZHAN、RENKOUSUZHI、YENEIDAXINGQIYEYUNXINGQINGKUANGHEWUYEFUWUXIAOFEIDENGSHUJU,JUNANQIYEYAOQIUJINXINGDUIBI,CHANSHENGCHENGSHIFENLEI,WUYEFUWULEIXINGFENLEI,JIEHEKAIYUANPINPAISHIYINGSHICHANGDEYAOQIU,QUEDINGFAZHANDEKEXINGXINGBUFA;SANSHIKAIYUANWUYEQIYETUIGUANGYIFUWUCHANPINHEZIYUANYOUSHIZHANSHIWEIZHU,ZAIZHENDUIFUHEXINGJIAOQIANGDECHENGSHILIYONGFANGCHANPINZHANXIAOHUI、XINXIANGMUXINWENFABUHUIHEZHENGFUTUIJIEHUIDENGJIHUIZUOQIYEPINPAITUIGUANGSHI,YIXIANCHANGFUWUZHANSHILAIZUOCHUYINGXIAOXUANCHUAN;SISHIZUZHIYAOQINGYIXIANGDICHANSHANG、YOUXUQIUDEDAYEZHUKEHUCANGUANHETIYANKAIYUANJIUDIANHEKAIYUANWUYEBIAOGANXIANGMUDEHUODONGCEHUAHESHISHI,RUKAIYUANWUYELIANXUWUJIEWUYEFUWUJISHUDABIWUDEJINGCAIZHANSHIJUNJIANGKEHUJIEDAIZUOWEIFEICHANGZHONGYAODEHUANJIEBAWOHEXIJIEFUWUDETIGONGDENGDENG,JIECIYANYIXUANCHUANFUWU,YIXIYINKEHUDEGUANZHU;WUSHIYIXIANGKEHUDEGOUTONGFANGFAYIGEXINGHUAFUWUBANSUI,GUANZHUKEHUDUIJIEGUOCHENGZHONGDEGANSHOU,HUOQUDUIFANGDEHAOGAN。LIUSHIGENZONGXIANGMUDEJINDUCAIQUZHUDONGDECUOSHI,BAOCHIYOULIANGDEJINGSHENMIANMAOCANYUXIANGMUZHAOTOUBIAO;QISHIHETONGQIANDINGDEQIANXUN,ZHUZHONGYEZHULIYIDEBAOZHANGHEHETONGDEGONGPINGXING;BASHIFUWUSHISHIGUOCHENGZHONGDEGENZONGHUIFANGYIJIKEHUFANKUIGAIJIN。SHANGBANNIAN,KAIYUANWUYEHETONGXUQIAN18FEN,ZHENGSHIQIANYUE14FEN,QIANYUELVDA78%,ZHENGSHILEFUWUYINGXIAOJIQIYOUXIAODEZUOYONG。

六、确保主导地位,寻求战略同盟

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