云南快乐十分开奖结果查询



物业管理行业协会

今天是:
你知道BAT都不敢轻易涉猎的社区O2O,水有多深吗?
作者:   来源:   日期:2017-04-10
  • 云南快乐十分开奖结果查询SHEQUO2OLINGYUWEISHENMEDAOXIANZAIHAIMEIYOUCHUXIANXINGYELAODA?

  • GEZHONGSHEQUO2OFUWUAPPCENGCHUBUQIONGDEYONGXIAN,DANSHISIWANGLVZHIGAO,YUANYINJIUJINGSHISHENME?

  • 云南快乐十分开奖结果查询SHEQUO2OJIUJINGYINGGAIRUHEZUOYUNYING?


WEICI,WOZHENDUIDAJIADOUBIJIAOGUANXINDEJIGEWENTIZUOCHUJIEDA。


YI、SHEQUO2OLINGYUWEISHENMEDAOXIANZAIHAIMEIYOUCHUXIANXINGYELAODA?


SHOUXIANWOMENYAOLEJIESHENMESHISHEQUO2O,SHEQUO2ODEMOSHIZAICHUANTONGO2OLINGYULIMIANFEICHANGTESHU,TAGENGXIANGSHICHUANTONGB2CDIANSHANGYUO2ODEJIEHE,ZAIZHEILIWOXIANCHENGZHIWEIBS2C,BSHISHANGJIA、SSHIFUWU、CSHIYONGHU。


NEIMEYAOXIANGJICHUSHEQUO2ODEJIEJUEFANGAN,BIXULEJIESHEQUYONGHUDETONGDIAN。


我们先来看看互联网现在比较流行的几个APP产品的一些特性和痛点,大家所熟知的相对比较成功的有滴滴打车(现名滴滴出行)以及美团,它们都是垂直细分领域的行业老大,不难看出一般O2O行业都是深耕垂直细分领域,它们往往是做某一项服务用来解决某一个痛点,比如滴滴打车解决了人们的出行需求,改变了人们以往的出行习惯,而美团则解决了人们的休闲娱乐需求,他变了人们的生活娱乐习惯。


云南快乐十分开奖结果查询DANSHIWOMENDESHEQUO2OSHIZUOZHENGGECHANGJING,RENMENZAISHEQULIMIANDEXUQIUBUSHIDANYIDEMOUXIANGFUWU,ERQIEYOUYI、SHI、ZHU、XING,YIJIGEZHONGGEXINGHUAXUQIUJIEHEQILAIDEFUHEXINGXUQIU,ZAIZHEIGECHANGJINGLIMIANBAOKUOLE:WUYEJIAOFEI、GOUWUXIAOFEI、SHENGXIANPEISONG、JIADIANWEIXIU、JIAZHENGFUWU、XICHE、CHONGWU、QUANZISHEJIAODENGYIXILIEDECHUIZHIXIFENLINGYU,ZHEIXIECHUIZHIXIFENLINGYUDOUSHIXIANGDUILAODONGMIJIXINGDEDIPINXIAOFEILINGYU。


云南快乐十分开奖结果查询CHUANTONGHULIANWANGGONGSINAPAZHIZUOMOUGEDANYIDEXINGYEDOUXUYAOJUDADEZIJINHEYUNYINGTUANDUITOURU,JIUSUANMAYUNBABAZHEIZHONGTUHAOJITOUZIFANGYEBUGANQINGYIDECHUJI,WEISHENME? YINWEIMAYUNBABAZAIYOUQIAN,YEBUKENENGDAZAOYIGEBAOHANCHUANTONGDIANSHANG、WULIUZUIHOUYIGONGLIPEISONGGONGSI、FANGDICHANGONGSI、WUYEGUANLIGONGSI、DIANZIKEJIGONGSI、SHEJIAOWANGLUOGONGSIJIHEDEPINGTAI,LAIZUOSHEQUO2O。


云南快乐十分开奖结果查询XIANSHANGPINGTAIDEWENTIHAIMEIYOUJIEJUE,MASHANGJIUYAOMIANDUIXIANXIADEWENTI。XIANXIAXUANCHUANDEDIYIDAOMENJIANJIUSHIWUYEFUWUGONGSI,DANGRANRUGUONISHITUHAOJIBIEDESHEQUO2OPINGTAI,NIDAKEYIXUANZEFENZHONGCHUANMEIZHEIZHONGDIANSHIDIANTIGUANGGAOMEITIJINXINGXUANCHUAN,DANSHIXIAOGUOBUYIDINGHAO,ZUILIXIANGDEMOSHIHAISHICONGDITUIKAISHI。


JIBENDITUISHIFACHUANDANSAOERWEIMA,KESHIXIANZAIBEISHANGGUANGSHENDEDAJIEXIAOXIANGJIBENSHIBURANGFACHUANDANDE,BIJINGDAJIADOUSHIWENMINGRENJUZHUDEWENMINGCHENGSHI,ZHEIZHONGMANTIANFEIWUDEXUANCHUANDANHAISHISHOUDAODIZHIDE。NEIMEZHINENGRUZHUSHEQUJINXINGDITUIHUODONG,DITUISHIYOUCHENGBENDE,WOMEN2006NIANRUZHUSHENZHENMOUXIESHEQUZUODITUIHUODONG,ZHOULIU、ZHOURIDECHANGDIZUYONGFEIJIBENDOUSHI300-600YUAN。


云南快乐十分开奖结果查询HAIYOUYIGEFUWUDEWENTI,RUGUONIDEFUWUSHIJIANGUOZHANG,YONGHUTIYANZIRANBUHAO,ERQIENENGTIGONGJISHIFUWUDEZHIYOUBENSHEQUDEWUYE。SUOYIZUIZHONGDESHEQUO2ONENGMIANQIANGHUOXIALAIDEZHIYOUWUYEGONGSIDEO2OPINGTAI,DANGRANHAIYOUYIZHONGJIUSHIRUTONGMAYUNBABAYIYANGDEDASHENKAICHUANGXINDESHANGYEMOSHIHEZHAODAOYONGHUTONGDIANJIEJUEYISHANGSUOYOUWENTI。WOMENZHONGGUONENGCHUJIGEMAYUNBABA,WOXIANGDAJIAXINLIDOUFEICHANGDEQINGCHU。


ER、GEZHONGSHEQUO2OFUWUAPPCENGCHUBUQIONGDEYONGXIAN,DANSHISIWANGLVZHIGAO,YUANYINJIUJINGSHISHENME?


SIWANGMINGDAN:SHEQU001


SHUOQISIWANGDESHEQUO2O,XINGYENEIRENSHIXIANGDAODEDIYIGEJIUSHISHEQU001。WOMENDAKAISHEQU001 APPSHOUXIANKANJIANDEsloganSHI:ZUBUCHUHU,QINGSONGGOUWU,ZAIJIASHANGYUNNANKUAILESHIFENKAIJIANGJIEGUOCHAXUNDEUI,NEIMEWOMENBUNANLEJIESHEQU001DEDINGWEISHI:SHENGHUOCHAOSHI+SHENGXIANPEISONGDESHEQUGOUWUXINGPINGTAI。


其实社区O2O创业时期是以疯狂补贴的烧钱模式来吸引用户,并企图以此留住用户,但是没有解决用户痛点的社区O2O平台。烧钱,在我们运营里面属于人性运营,烧钱模式最大的作用是培养用户习惯,但是对用户粘性作用并不大。


社区001商品的价格跟其合作的超市价格一致,而且在前期推广宣传时不收取顾客配送费,哪怕顾客只购买1元钱的东西,社区001也会在1小时之内送达。不仅如此,它还要承担配送费用、社区推广费用以及员工(包括大量的全职配送员)云南快乐十分开奖结果查询开支。这种重资产的模式虽然能够形成社区001与其他社区O2O平台的差异化竞争,也能提高平台核心竞争力,但是这种重资产的模式并不被资本看好,也不是普通资本能够随意青睐的。


SHEQU001DEMOSHIGENGDUODESHIYUSHEQUFUWUSHANGHEZUO,ZHAOSHANGCHAO、GONGYINGSHANG、CHANGJIALAIHEZUO,DUIYUCHANGJIAHEGONGYINGSHANG,BUSHOUQURENHEFEIYONGYICIJIEJUEXIANXIABDUANDEWENTI,SHEQU001DEYINGLIMOSHISHIKOUDIAN,MEIYOUPINGTAIFEI、GUANGGAOFEI、TUIGUANGFEI,MOSHIQISHIGENBAIHUODELIANYINGMOSHIYIYANG,ZHEIYIRANGHEZUODUIXIANGMEIYOUFUDANDEMOSHI,WEIQIXIYINLEHENDUOSHANGJIAHEGONGYINGSHANG,YESHILIYONGZHEIXIESHANGJIADEDAOLIU,SHEQU001CENGJINGCHUANGZAOGUOYUEYINGSHOUSHANGYIDESHOURUFENGZHI。DANSHIZUOWEIYUNYINGCHUSHENDEWO,ZAIZHEILIZHINENGSHUODALIANGXIANXIASHANGJIAWANGXIANSHANGDAOLIU+SHAOQIANBUTIE+SDAN,QISHINIYEKEYIZUODAOSHANGYIYINGSHOULIULIANG。


ZUIZHONGDEJIEGUO,ZUOSHENGHUOCHAOSHISHEQU001PINBUGUOTIANMAOCHAOSHI、JINGDONGDAOJIA,ZUOSHENGXIANPINBUGUOAIXIANFENG、MEIRIYOUXIAN,ZUOMOSHISHEQU001YOUSHIZHONGZICHANQINGYINGLI,SUOYIZUIZHONGDEJIEGUOZAOYIZHUDING。


YONGHUHUAXIANGHEYONGHUXUQIU


我们从社区001的死亡和运营角度,再重新看回我们的社区用户。值得肯定的是,我们的社区用户在用户群体里面属于高端高频消费群体,打开支付宝和微信钱包,不难发现阿里和腾讯都是围绕社区用户提供相关服务的,但是我们的社区用户的用户画像随便描述都有几百种,有退休在家的老人、闲赋在家的孕妇、各年龄阶段的上班族,你确定你的社区O2O产品能够同时解决这几百种用户的全部需求吗?


YONGHUHUAXIANGZUODEBIJIAOHAODEAPPSHOUTUIMEIYOUHETAOBAO,MEIYOUSHIYIKUANJILUNVXINGSHENGLIZHOUQIDEAPP,TALIMIANDESHEJIAOQUANZUODEFEICHANGDEGUANGFAN,JIUZHENDUIHUAIYUNNVXINGLAIZUODEYONGHUHUAXIANGJIUFENWEI:BEIYUNMAMA、HUAIYUNQIANSANGEYUEMAMA、HUAIYUNQIANQIYOURENSHENFANYINGDEMAMAHEMEIYOURENSHENFANYINGDEMAMA、HUAIYUNZHONGQIDEMAMA、SHUNCHANMAMA、POUFUCHANMAMA、HUAIYUNQIJIANYOUPOPOZHAOGUDEMAMA、POXIGUANXIYOUWENTIDEMAMA、HUAIYUNQIJIANLAOGONGCHUGUIDEMAMA、ERTAIMAMA,GUANGTINGZHEIXIESHIBUSHIDOUJUEDETOUDALE,NEIJIUGENGBIESHUOZHEIXIEMAMAMENCONGSHIDEXINGYEHEGERENAIHAODEYONGHUHUAXIANGXIFENLE。


云南快乐十分开奖结果查询TAOBAODEYONGHUHUAXIANGWOZAIZHEILIZHIYONGSHUZIXINGRONG,JUTAOBAONEIBUXIAOXI,TAMENDEYONGHUHUAXIANGYOUJIQIANGE。YOUZHEIMEDUODEYONGHUHUAXIANG,ZIRANJIUDUIYINGZHEBUTONGDEYONGHUXUQIU,SHEQUO2OPINGTAIYESHIYIYANG。


社区用户年龄层跨度相对较大,只是由于房价的飙升,我们的社区用户运营已经初步摆脱了前几年互联网流行的屌丝经济的帽子,华丽丽的跻身高大上的懒人经济和共享经济行列。云南快乐十分开奖结果查询目前为我们社区用户服务的社区O2O平台有以下几种类型,都是各自侧重某个产品或者某个服务的。


物业服务型:


  • 云南快乐十分开奖结果查询HUAYANGNIANJITUAN“CAIZHIYUN”

  • 云南快乐十分开奖结果查询WANKEJITUAN“ZHUZHEIER”

  • ZHANGCHENGWUYEJITUAN“YIYINGZHONGBANG”(FUWUPINGTAI)


生活购物型:


  • SHEQU001

  • KAOLAXIAOQU

  • SHANDIANGOU

  • MINSHENGXIAOQUTEMAI

  • 长城物业集团“一应生活”(购物平台)


家庭服务型:


  • 58DAOJIA

  • 长城物业集团“一应众帮”(服务平台)


同城服务:


  • 58TONGCHENG

  • GANJISHENGHUO

  • 天通苑(北京)


综合社区:


  • XIAOQUWUYOU

  • DINGDONGXIAOQU

  • SHEQUeFUWU

  • 19LOU


门禁服务购物型:


  • eANJU

  • XIAOYASHEQU


在这些社区O2O平台里面除了物业服务公司有自身资源优质之外,其他平台的共性基本都是平台+第三方服务商合作的模式,不能形成自身行业壁垒,资本方对于这种容易被模仿,毫无核心竞争力的公司向来都是不太喜爱的。


云南快乐十分开奖结果查询SHENGHUOGOUWUXINGSHEQUO2OZUOBUGUOJINGDONGDAOJIA、SHENGXIANPEISONGZUOBUGUOAIXIANFENG、MEIRIYOUXIAN、YIDIYIWEI;


JIATINGFUWUXINGDEJIAGETAIGAO,YOUSHIDIPINXIAOFEIXINGFUWUCHANPIN,YINGLIMIANXIANGDUIJIAOZHAI,XIANJINLIUYEBUDA;


ZONGHESHEQUXINGPINGTAIBUNENGWANQUANMANZUYONGHUXUQIU,YONGHUZHANXINGXIAO,YONGHUTIYANCHA,ERQIEGUODUYILAIYUDISANFANGHEZUOPINGTAI,ZISHENPINPAIZHIMINGDUBEIYAZHIZAIDISANFANGPINGTAIZHIXIA,WUFEISHIJIQITALEISIELEMEZHEIYANGDEPINGTAIZUOLEXUANCHUANHEYONGHULIULIANGDEJIAYI;


MENJINFUWUXINGDEYONGHUBUNENGYOUXIAOZHUANHUA,GOUWUYOUWUFACHAOYUEXIANYOUTAOBAO、JINGDONGPINGTAI,SHIZHONGYEZHISHIZAIZHAOXUNZIBENJIHUIERYI,BUJUBEIZHANGYUANYUNZUODEJICHU。


这些从事社区O2O运营的互联网公司没有自身盈利模式,再加上没有持续资金流的注入,很难维持平台运营。虽然我们可以通过线上宣传来为平台导入流量,但是这个转化率是非常低的,虽然美团的线上线下非常成功,可是它的资源匹配非常高。云南快乐十分开奖结果查询例如美团面对全国11亿移动端用户进行宣传,承接他11亿用户服务的商家是覆盖到全国的,相对的资源匹配度很高,宣传成本和转化率也相对较高。社区O2O线上宣传是面对全国全网,可是能够提供服务的社区周边生鲜配送、维修服务确是凤毛麟角,长期以往只是浪费投资人的资金而已。


SAN、SHEQUO2OJIUJINGYINGGAIRUHEZUOYUNYING?


云南快乐十分开奖结果查询ZHEIGEWENTIBENSHENMEIYOUGUDINGDEDAAN,CONGGAOJIYUNYINGDEJIAODULAISHUO,GONGSIDESHOUXIYUNYINGGUANYIDINGSHIGENJUGONGSIZIYUANLAIZUOYUNYINGZHANLVE。RUTONGWOKAIPIANLIMIANMIAOSHUDE,NENGZUOSHEQUO2OPINGTAIYUNYINGDEZHIYOUDAXINGWUYEFUWUGONGSI,DANSHIWUYEFUWUGONGSIDUIHULIANWANGXINGYEBINGBULEJIE,YEBUHUIZHIDAORENHEYUNYINGDOUSHIFEICHANGJINGXIHUADEYUNYING,BUSHINEIZHONGYONGZHANLVEGAODUKUAISUFUZHIHEJISUKUOZHANGJIUNENGJIEJUEDEWENTI。

RUHEJIEJUENI?